At Ruqa Ltd ("we", "us", "our"), we are committed to safeguarding your privacy and ensuring that your personal information is protected. This Privacy Policy outlines how we collect, use, store, and disclose your personal data when you visit our website, purchase our products, or interact with us in any way. By using our website (www.ruqa.co.uk) or engaging with us, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Information We Collect
1.1 Personal Data: When you make a purchase, sign up for our newsletter, or interact with us, we collect personal information that may include, but is not limited to:
- Name
- Email Address
- Phone Number
- Billing and Shipping Address
- Payment Information (e.g., credit card details)
- Order Details (including customisation preferences)
1.2 Non-Personal Data: We also collect non-personal information such as:
- Browser Information (IP address, browser type, and version)
- Device Information (device type, operating system)
- Cookies and Tracking Technologies (to understand website traffic and user preferences)
2. How We Use Your Information
We use your personal and non-personal data for the following purposes:
2.1 Order Processing:
To process and fulfil your orders, including arranging delivery, processing payments, and providing you with updates regarding your order status.
2.2 Customer Service:
To respond to inquiries, resolve complaints, or provide product support.
2.3 Marketing & Communication:
With your consent, we may use your email address to send promotional material, special offers, or newsletters. You can opt out of marketing communications at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly.
2.4 Improving Our Website & Services:
We use data collected through cookies and other tracking technologies to understand how visitors use our website and to improve your overall experience (e.g., by personalising content or improving navigation).
2.5 Legal & Regulatory Obligations:
We may use or disclose your personal data when necessary to comply with legal requirements, such as responding to lawful requests by public authorities or to meet regulatory obligations.
3. Legal Basis for Processing Your Data
Under the General Data Protection Regulation (GDPR), we rely on several legal bases to process your personal data:
- Contractual Necessity: To fulfil our contractual obligations to you (e.g., processing your orders).
- Legitimate Interests: To improve our services, conduct marketing (where allowed), and prevent fraud.
- Consent: Where we rely on your consent to send marketing communications or collect certain cookies.
- Legal Compliance: To comply with legal and regulatory obligations.
4. Sharing Your Information
We value your privacy and will only share your information in specific circumstances:
4.1 Third-Party Service Providers:
We may share your data with trusted third parties who provide essential services on our behalf, such as:
- Payment processors
- Delivery couriers
- IT and hosting providers
- Marketing and communication platforms
These providers are bound by strict confidentiality agreements and are only allowed to use your data to provide services for Ruqa.
4.2 Legal Compliance:
We may disclose your information if required by law, court order, or regulatory authority to protect the rights, property, or safety of Ruqa Ltd or others.
4.3 Business Transfers:
In the event of a merger, acquisition, or sale of assets, your data may be transferred as part of the business transaction. You will be notified of any such transfer and may opt out if desired.
5. Data Retention
We will retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, accounting, or reporting requirements. If you request to delete your data or unsubscribe from marketing communications, we will remove your data from our active records unless we are required to retain it for legal reasons.
6. Security Measures
We implement a variety of security measures to ensure the protection of your personal data. These measures include:
- Encryption of sensitive information (such as payment details) during transmission.
- Secure access controls to prevent unauthorised access to data.
- Regular security audits to ensure the ongoing integrity of our systems.
While we take reasonable steps to protect your data, no method of transmission over the internet or electronic storage is 100% secure. Therefore, we cannot guarantee absolute security.
7. Cookies & Tracking Technologies
Our website uses cookies and similar tracking technologies to provide essential services, enhance user experience, and analyse website traffic. Cookies are small text files placed on your device that store information about your browsing behaviour.
7.1 Types of Cookies:
- Essential Cookies: Necessary for the operation of our website (e.g., shopping cart functionality).
- Analytical Cookies: To collect anonymous data on how visitors use the site (e.g., Google Analytics).
- Marketing Cookies: To track browsing habits and display targeted advertisements.
7.2 Managing Cookies:
You can choose to accept or reject cookies via your browser settings. However, please note that disabling certain cookies may affect the functionality of our website.
8. Your Data Protection Rights
Under the GDPR, you have several rights regarding your personal data:
8.1 Right to Access:
You can request a copy of the personal data we hold about you and verify that we are lawfully processing it.
8.2 Right to Rectification:
You can request that we correct any inaccuracies or incomplete data.
8.3 Right to Erasure:
In certain circumstances, you may request that we delete your personal data, subject to legal obligations.
8.4 Right to Restriction of Processing:
You can request that we suspend the processing of your data if you contest its accuracy or lawfulness.
8.5 Right to Data Portability:
You can request that we provide your personal data in a structured, commonly used format for transfer to another data controller.
8.6 Right to Object:
You may object to the processing of your data in certain circumstances, such as for direct marketing purposes.
To exercise any of these rights, please contact us using the details provided at the bottom of this policy.
9. Children's Privacy
Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children. If we discover that we have collected data from a child, we will take steps to delete that information promptly.
10. International Data Transfers
Your personal data may be transferred to, stored, and processed outside the UK and European Economic Area (EEA), where data protection laws may be different. If this occurs, we ensure that adequate safeguards are in place to protect your data, such as Standard Contractual Clauses or binding corporate rules, to ensure your data is treated securely and in accordance with this Privacy Policy.
11. Updates to This Privacy Policy
We reserve the right to update this Privacy Policy from time to time in response to legal or operational changes. Any updates will be posted on this page, and the date of the last revision will be indicated at the top of the policy. Please review this page periodically to stay informed of any changes.
12. Contact Us
If you have any questions about this Privacy Policy, or if you would like to exercise your data protection rights, please contact us.
By continuing to use our website, you confirm that you have read, understood, and agree to this Privacy Policy.